9 Actionable Digital Marketing Strategies For Real Estate

Are you in Real Estate Business? If yes, And finding Digital Marketing Strategy for Real Estate Business then you are at the RIGHT place.

Welcome to you all, today I am going to share with you 9 Actionable Digital Marketing Strategy for Real Estate Business by keeping in mind the Indian market, which you can use from now. So, keep reading……

I am not aiming in the dark, I have well-researched data about the Real Estate in the Digital Age By National Association of REALTORS® Research Group.

And base on this study and personal experience I am sharing these 9 Actionable and Effective Digital Marketing Strategies for Real Estate Business.

These Digital Marketing Strategies for Real estate business, if you apply to your business, I guarantee, you will achieve game-changing results in your industry.

Before sharing these actionable digital marketing strategies for real estate business, let’s understand why digital marketing is important for the real estate business?

(If you are not familiar with Digital Marketing then I strongly suggest you read Digital Marketing Made Simple: A Step-by-Step Guide by Neil Patel)

Need Digital Marketing for Real Estate Business

According to the National Association of REALTORS® Research Group, “In 1981, 22 percent of home buyers read newspaper ads to find a home and eight percent used friends as an information source. In 2018, 44 percent looked for properties online first.”

This data increases day by day. So, just think if you are not using digital resources for your real estate business then how big market you are losing!

Importance of Digital Marketing for Real Estate Business are as Follow...

1. Increase in Brand Awareness

Creating a brand is an easy but difficult one also. You should get people aware of your brand so that they can remember that name whenever they need related services.

For example, if you in real estate then you should take your brand to a certain height of fame where raincoats and your brand will become synonymous.

You can take the help of digital marketing to create that awareness about your brand among your preferred buyers. When you become successful in creating brand awareness among your target audience, then you can enjoy having a growing business.

2. Increase ROI

The most important questions of every relator have about their marketing operations. what ROI they’re getting for the money they spend?

When you are using the traditional marketing method. Your marketing cost goes to increase & return on investment (ROI) goes to decrease.

How?

When you are doing traditional marketing method you don’t know that your traditional marketing tool reaches the right customer or not.

And in real estate, you can not expect anyone can buy your home or any real estate product you sell. You have to pick the right audience that you can convert them into a customer.

Digital Marketing is a modern marketing method in which you can target by specified area, age, income, etc your audience and convert them into a customer.

In this way, any retailor can reduce your marketing cost and increase your ROI.

3. Cost-Effective

You are in the real estate business. Do you want to save money? And Want to do marketing cost-effectively?

Of course, you want to save money and want to do marketing cost-effectively.

But the real question is HOW?

If you are in the real estate business and want to do cost-effective marketing then we strongly recommend you go for digital marketing for your real estate business.

Digital marketing doesn’t only helps you save money, by bringing clients at a cheaper cost as compared to traditional marketing methods, but it also helps you increase your revenue.

4. Increase in Profit

Ultimately every business wants to do increase its profit.

But how would you do it? That’s the most interesting and important point here.

By increasing your brand awareness, by increasing your return on investment (ROI), by reducing cost, by doing cost-effective marketing, etc.

We have already seen that digital marketing helps in doing all this thing.

So what you are waiting for? Adopt the digital marketing method in your real estate business and increase your profit.

So, I hope you understand the importance of digital marketing for the real estate business.

Now, Let’s start digital marketing strategies for the real estate business.

Digital Marketing Strategy For Real Estate Business Step By Step Updated (2023)

Following are the Digital Marketing Strategy For Real Estate Business  2023 (Updated)

1. Professional & User-Friendly Website

In this, digital marketing strategies for Real estate business guide the first strategy I want to share with you is a Professional & User-Friendly Website.

Why?

According to the National Association of REALTORS® Research Group, “Over 90 percent of real estate firms have websites.”

Now let’s understand with an example…

Suppose you are starting a real estate business without an office, is it possible?

No…

So, building a website is the first step when we are talking about creating an online presence on the web. It is a virtual private office where your potential customer trying to connect with you.

Now it is real estate business here we have to build a professional-looking and user-friendly website.

Now what?

Again, this study gives you the answer to this question.

So, I hope you have got your answer.

If you are looking for a web development company which can develop an amazing professional and user-friendly website for you Pace web solutions is one of the best web development company in Mumbai who have developed more then 28 websites for real estate business.

2. Create and Post Valuable Blog Content

The next Digital Marketing Strategy for Real Estate Business is creating Blogs for your potential buyer.

See, blogging is the best tool through which you solve your potential customer problem.

Now Question is, Why I am giving more importance to Blog and put it on 2nd position?

Here is the answer…

Let me explain to you with a proper example…..

Suppose, you established a first-class office at the world-class place and you hire superb employees to sell your product.

Without a sale pitch, they can sell your product?

No way…

Similarly, Your website is your office, a search engine is a place where your office is, digital marketers your salesperson and blog sales pitch.

Blogs are a sales pitch!! How?

I want to ask a question… how does a great sales pitch?

From my side, a great sales pitch must solve all the queries of your potential customer.

Am I Right? Comment below…….

A blog has the potential to solve all the queries of your potential customer.

In this way, a blog is a sales pitch and you can pitch to your potential customer through email.

Therefore I put the email & PPC campaign after Bolg.

So, what you are waiting for? Create valuable and informative Blogs for your potential customer help them buying a home, and make your potential customer into a customer.

3. PPC / Pay Per Click

The next Digital Marketing Strategy for Real Estate Business is running a PPC ad campaign on Google.

Why? Because the PPC ad campaign is one of the best digital marketing tools which has the potential to give you quality leads that you can convert into your customer.

How?

Let’s understand with an example…

Suppose you want a Flat in Mumbai, only then you search on google, otherwise, you don’t.

Am I right?

This means you need a flat in Mumbai. Now I just have to give a platform (Website or landing page on google) through which you can contact me.

Am I right?

Now I have 2 options through which I can show my website or landing page to you.

•  PPC
•  SEO

PPC stands for Pay Per Click. As you can understand by name you have to pay google only when someone clicks on your running ad.

To know more about the PPC ad campaign I strongly suggest you watch the below video made by Bluehost YouTube Channel.

(About SEO keep reading….. I am going share with you below).

Now one more interesting thing about PPC is you can show your ad by targeting a specific area, age group, and many more.

Therefore it is the best digital marketing tool when I talk about digital marketing for real estate business.

Let’s clarify this…

I hope you have familiar with the PPC ad campaign.

In the PPC ad campaign, you have to pay google on bid price when someone clicks on your landing page or website.

(Bid price depends on competition on a particular keyword.)

Suppose you are running PPC ad campaign on Flats in Mumbai (High Competition Keyword) and your bid price is supposed 150 max. Ok. Now, your running PPC ad clicked by 15 people and out of 15, 10 people filled your contact form.

Keep in mind these 10 people required flats in Mumbai means these are quality leads. You have to just target them and the chances they get converted into a customer 93%.

(Why 7% remain? It depends on your way of approaching and your flats and others may thing.)

Why? Because they required flats in Mumbai, therefore, they have searched and filled your contact form.

Ok…

Now assume you converted these 6 out of 10 leads into customers.

Now your flats rate is 3.67 cr (Minimum) and your profit rate is 10%.

So, how much profit will you make?

The amount will be 36,70,000‬. Am I right?

Now how much you had to spend to earn this profit amount.

Let’s calculate…

15 X 150 = 2,250 ( I am not included other expenses calling cost, and Telle caller cost, etc. But If I take these costs also your max advertisement expenditure many be around Rs. 6000.)

What do you think? From my side, it is a good deal.

So, what you are waiting for? Start running PPC ad campaign with experts and increase your ROI and leave your competition far behind.

If you are looking for a PPC services provider in Mumbai you can contact 8879429161 on this number.

4. Email Campaign

The next Digital Marketing Strategy for Real Estate Business, I want to share with you is, set a powerful Email Campaign.

Email Campaign is a necessary thing when I am talking about Digital Marketing for Real Estate Business.

Why? let’s see…

So, I hope you have got your answer.

See, email plays a crucial part while retargeting the leads.

To know more about Email Marketing for Real Estate Business I strongly suggest you read the Real Estate Email Marketing blog by lyfemarketing.com.

5. Connect With Your Potential Customer Using Display Marketing

The next Digital Marketing Strategy for Real Estate Business, I want to share with you is Display Marketing.

Display marketing is the best way when you are selling your product.

Why?

The reason, Why Display Marketing is the best digital marketing tool when you are selling a product is you can show Visual Images & Videos.

And I hope you have listened to this quote… “A Images can Say 1000 Word”

So, through a display advertisement, you can show your real estate property (flats, property, etc) to your targeted audience and you can connect with them more closely.

This means the conversion ratio is 2 times more.

Then the question comes into your mind then, why I have suggested you about running the PPC ad campaign?

See, both are one of the best and unbeatable digital marketing tools but THE TIMING Of USING these tools depends on how much BENEFITS these tools give you.

let’s simple it…

See, targeting the wrong customer is a waste of your time, money and efforts but targeting the right customer is the worth of your time, money and efforts.

Understand!!!

Now, the PPC ad campaign helps you to get Quality Leads. How? we have discussed above.

On the next step, we have to target them very smartly.

Therefore, in the digital marketing world, the concept called Retargeting. Through which we can target them very smartly.

You can retarget them Display Marketing, and Blog also but there is a step that you must follow to convert a lead into a customer.

Let’s take an example…

I assume you have visited on Amazon site or app. Have you ever noticed how they Retarget you?

Let me explain to you…

When you visit Amazon’s website or app and if you click any of the products, What did you notice?

You might have noticed that…

That product continually displays on your mobile apps.

The answer is, they retarget you through Display Advertisement through which they try to emerge Interest for that.

Understand!!

Now, how you can take benefit from it?

You can’t sell your Real Estate Product just by bringing the eagerness in a person to buy it he should also have the capacity to purchase it.

So, you need to find your audience, who is capable to buy your product.

Now the PPC campaign comes into the game. This tool helps you to find genuine leads after that you can retarget them through display advertisements and you can convert them into a customer.

See, we all that everything has pros and cons, similarly here also.

The pros part of the PPC campaign is, it can able to find out the genuine lead which is not possible in a display advertisement.

Now let’s move ahead to our next Digital Marketing Strategy Real Estate Business is Photographs which you can use Display advertisement and next to next strategy Social media. How? I will explain to you just be patient and keep reading…

6. Attract Your Potential customer through Amazing Eye-Catching Photographs

As I mentioned above, “An Image Says 1000 Word.” And through images, you can connect with your potential customers more closely.

So, you have to invest in clicking photographs with professional. You can use these photographs in many ways, for example, you can you these images for display advertisement, building social media presence and other may ways.

You can also click DRONE Photographs for your products with professional. But it is a little bit expensive therefore I only suggest you invest DRONE Photographs when you have a good budget.

But the impression through DRONE Photographs on the target audience unbeatable. On the other hand, I don’t want, you invest much at the initial stage. So take baby steps and grow your business smartly without much risk.

Let’s move ahead on the next Digital Marketing Strategy for Real Estate Business…….

7. Make A Strong Social Media Presence 

It is of the wonders digital marketing strategy for the real estate business.

Really?

Don’t believe me. Let’s see the research……

According to the National Association of REALTORS® Research Group,” 77% Real estate businesses use social media to grow their business.”

I hope Now, you agree with me. Building a strong social media presence is another most important thing for the real estate business.

Now the question is, Which Social Media????? There are dozens of social media platforms available in the market.

Again, I am not saying anything, just see the research you will get your answer…..

So, I hope you have got your answer.

The next questions come to your mind that what type of post you must share on these social media platforms? How you can grow your Social Media?

To know, How you can grow your Social Media?

You must read ‘25 Ways to Grow Your Social Media Presence’ by John Rampton on forbes.com.

You can watch the below video by Neil Patel also on their YouTube Channel.

What type of post you must share on these social media platforms?

Let’s see, what things your potential customer wants to see, with Researched data…

So, I hope you understand what type of thing you need to post on your social media.

To know complete social media strategies for real estate business read 10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business written by Kipp Bodnar on hubspot.com.

8. Host Virtual Tours

The next Digital Marketing Strategy for Real Estate Business I want to share with you is the Virtual Tour.

It is the most effective strategy you must use if you are in the real estate business.

If you are in Real Estate Business and you don’t know, what is the virtual tour?

Just click here you will understand what is the virtual tour.

(Credit – 360walkthruproperty.com)

Now I hope you understood, what is the virtual tour?

In simple words, the virtual tour gives a chance to your potential customer to view the 360degree view of the property.

How important this is you can imagine!

let’s understand with an example…

Suppose, I am staying in Delhi and I need a home in Mumbai for some reason. therefore, I search on google after that I show your home (that you want to sell) I am interested to buy your home.

But as we all know, before buying any home an Indian always wants to see the structure, looks, facilities that you are going to give.

Similarly, I also want to see.

But the question is, how it can possible?

By visiting your home(that you want to sell).

No way!!!

Why?? because I am (as a customer) very conscious about my time and money.

So I think, If I will visit your home, and I don’t get all the things that I required, then my time and money will waste.

Therefore, I won’t come and you will lose a potential customer.

Am I Right?

So, the best option you can choose that you can email me a 360-degree view or virtual tour of your home.

Now, I can saw the 360-degree view and If I Iike I will buy it.

In this way, you can satisfy your customers and sell your home and grow your business on the next level.

Now the next question may come to your mind…..

How you can make a virtual tour or 360-degree view of your home?

(The video credit goes to Ben Claremont YouTube Channel

You can hire a professional virtual tour maker also. If you are finding a virtual tour you can contact on 8879429161 this number also.

So, what you are waiting for? Start pitching your potential customers with the virtual tour and convert your potential customers into a customer.

9. SEO

The last and long term Digital Marketing Strategy for Real Estate Business I want to share with you is SEO.

What is SEO? & How It can benefit your business?

Let’s Discuss…

What is SEO?

SEO Stand for Search Engine Optimization.

 According to Wikipedia, “Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.”

In other words, SEO is the process in which optimizing your website, content as per search engines algorithms (for instance, Google Algorithm, Bing Algorithm, etc.) and users that will increase your website visibility in search engines

To know more about what is SEO you can read a blog written by Neil Patel SEO Made Simple: A Step-by-Step Guide for 2019.

Now let’s move ahead & talk about…

Before I start discussing facts about SEO related to Real Estate Business? I want to ask you one question, Are you planning for long term business?

Comment below with your name I want to know…

SEO helps you to become a brand and stand out from the crowd in the long term.

On the other hand, it is time consuming as well as costly too.

It is a fact!!!!

So, If anyone tells you that ‘I can give you the result within 30 Day they lie.’

It’s Impossible.

SEO takes time. How much It depends on may things like your site authority, Content, and many more.

Therefore, If you have patience and have a good budget then I suggest you for SEO.

To know how SEO can help you to grow your business on the next level, I strongly suggest check out this article 12 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth on searchenginejournal.com.

I hope you have understood, why you need to do SEO for your business?

So, If you are searching for an SEO company in Mumbai, don’t forget we also provide complete digital marketing solutions including SEO services.

If you are interested contact this number 8879429161.

Now, Let’s Clear Your Doubt

1. Why I wrote these Digital Marketing Strategies for Real Estate Business in a random pattern?

You may right. But as per experience and sales funnel and research data I wrote these Digital Marketing Strategies in very proper patterns.

To know what is the sales funnel you can watch below video.

(Video Credit goes to WsCube Tech YouTube channel)

So I hope you have understood these strategies wrote in the proper pattern.

Conclusion

I hope these above mentioned Digital Marketing Strategies for Real Estate helpful to grow your Real Estate Business on the next level.

If you have any doubts and confusion related to this blog feel free to comment. You will get a reply within 2 days.

And please let me know in the comment box, which Digital Marketing Strategy you are going to apply in your Real Estate Business from today?

FAQ's

How do I (Realtors) find clients?

There are many ways through which you will get a client but one of the most effective ways to get a client is running PPC ad campaigns on search engines (like google).

How can I (Realtors) promote my real estate business?

Again I say there are many digital marketing strategies through which you can promote your real estate business I have mentioned all the digital marketing strategies through which you can promote your real estate business in the most effective manner. (Like social media strategies)

What are the strategies required to attract customers?

There are multiple strategies through which you can attract customers like

• drone capture photos
• providing valuable information through blogs,
• virtual tour of your home, etc.

How can I (Realtors) increase property sales?

I have mentioned all the digital marketing strategies through which you can increase your property sales. But keep in mind you follow all the guide step by step and you must follow the sales funnel.